Our vision

We want to revolutionise discounts... and re-define it along the way!

Our values

Flat Organisation

Being a start-up we believe in being lean. Every employee has a voice and is multi-skilled, making each individual capable of taking on multiple tasks. We like it that way.

Experienced Founders

With over 10 years experience in the sports industry, our team boasts a lot of experience. Their guidance has proved to be vital time and time again.

Sporting Fans

We love sports. Our technology has evolved around real-time events most of which are sports related, as a result we feel a strong connection towards sports


Being a flat organisation and having a compact team means that collaboration is a big part of our work. Everyone’s a team player and understands that the company is bigger than themselves.

Our story

Founded in the summer of 2014, DiscountIF has developed and adapted its technology to better serve brands and e-commerce sites by offering them a platform to engage with their customers through reward offers based on sporting events.

After finishing 7th out of 1000 companies in the semi-finals of Virgin Media’s Pitch to Rich campaign in the summer of 2015, DiscountIF went on to have a successful crowdfunding campaign which allowed them to enhance their technology and improve their offering.

Since the development of their platform, DiscountIF are now fully focused on creating an emotional connection between brands and their customers. With DiscountIF’s reward platform, brands are able to increase sales and retention by strengthening the emotional connection between the brand and the customer.

Our Office

Join the team!