"Score a €30 discount" campaign results
Air Malta launched an innovative rewards scheme giving customers discounts on their next purchases if pre-selected events are correctly guessed.
This exclusive offer was open for customers who made a successful reservation and correctly guessed the outcome of an event. Events included football matches and other sports events.
Winners received a coupon code with a: Eur30; Gbp25; Chf33 voucher. The voucher was a single use coupon code redeemable only on flights purchased online via AirMalta.com.
AirMalta wanted to create a unique scheme by offering their guests added value. They are always on the lookout for innovative products and services and DiscountIF was the perfect fit for what they wanted to achieve.
The process went smoothly for Air Malta with customers understanding the way it works and completing the opt-in process. During the campaign Air Malta had over 26% of customers opt-in to benefit from DiscountIF’s offers.
Throughout the campaign there was a conversion rate improvement of over 35% for Air Malta. This supports the case further that DiscountIF does have a positive effect and will improve customer conversion.
The engagement levels achieved through DiscountIF, which translated into sales, was way beyond what Air Malta were expecting. Air Malta had an uplift in sales of over 16% during the campaign. A result they were very happy with!
Air Malta’s successful promotion resulted in 5% of customers predicting correctly and receiving a €30 voucher as a result. DiscountIF’s platform enabled Air Malta to have an even more successful campaign.
ROI - 27 : 1
Our technology also enables us to measure the return on investment for our clients. ROI was measured based on Incremental Revenue : Cost of Campaign. The cost was calculated as the total cost of utilised vouchers in addition to DiscountIF service costs.
Data from Euro 2016 campaign
With Forbesfone, we ran a campaign around the Euro 2016. All offers to their customers were linked to the winners of the European tournament in France.
The campaign ran from the 3rd June until 10th July throughout Euro 2016. After each round of the tournament, Forbesfone were able to update the selections available to their customers. Our tool gave them the flexibility and control over their marketing campaign throughout the tournament.
The campaign was run during June and July, generally quiet months for Forbesfone and other telecoms companies. Forbesfone wanted to create engagement amongst their users, so as a result the DiscountIF tool was implemented to generate sales and further engagement.
The opt-in process is extremely smooth for customers, a couple of clicks and they’ve entered into the promotion. With 26% of customers opting-in to benefit from DiscountIF’s offers, Forbesfone claimed that customer engagement was high.
Over the course of the Euro 2016 campaign ran by Forbesfone, 13% of customers purchasing were first time customers. Further illustrating the positive effect DiscountIF has on increasing customer conversion.
The engagement created through DiscountIF’s tool resulted in high rates of retention. During the campaign customers kept returning to place another order. Forbesfone’s data analysis shows that over 27% of customers purchased more than once.
The unique shopping experience created through DiscountIF had a positive reaction although only 8% of customers won their cashback. This primarily being because few customers selected Portugal to win the Euro 2016, which turned out to be a surprise win for everybody!
A standard 10% discount campaign would not have had garnered the same kind of engagement and would have resulted in a higher cost. Forbesfone only had to payback 4% of the revenue generated through DiscountIF’s tool.